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The Number 1 Way to Woo Corporate Sponsors
So, you want corporate sponsors for your next event, program, venue, or conference? Let's take a look at the typical sponsorship kit and examine its contents. Cover letter Information about the...
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Corporate Philanthropists Expect Charities to Shape Up if They Want Support
A new study from Charities Trust in the UK says we should expect major changes in how companies approach community involvement and corporate giving over the next few years. The study predicts that...
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How to Avoid Blowing Nonprofit-Corporate Partnerships
Corporate philanthropy in the U.S. represented 6% of total charitable giving in 2012, totaling about $19 billion. Cause marketing and sponsorship came to $1.68 billion. Even though these numbers...
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Have Consumers Grown Tired of Cause Marketing Programs?
Cause marketing programs are ubiquitous in North America. What started in 1983 with American Express’ campaign to refurbish the Statue of Liberty, has evolved to thousands of colored ribbons and...
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Giving Back is Good for Business
The CECP, in association with The Conference Board, released its Giving in Numbers: 2013 Edition. Based on data from 240 companies, including 60 of the largest 100 companies in the Fortune 500, the sum...
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